Life is one heck of an adventure. No matter how happy you are doing what you do now, there may come a point when life, or maybe your heart, calls you to do something else.
Or maybe it’s something you’ve been interested in, but it would take a few more years for you to realize, or find the opportunity, to pursue it.
These things came to my mind as I read Jade Cantos-Macrury’s answers to our email interview.
One thing I really admired about this gal is how she mixes great talent with hard work and admirable determination.
And I’m sure you can sense that when you read her tips below. 😉
If you’re a freelancer, entrepreneur, a career shifter, a mother and wife wanting to build something of your own, I hope her story inspires you. 🙂
And if you are running a B&B or a blogger looking for a business-oriented web designer and developer to help with your website, check out her contact details below.
1. Mastering a New Skill and Building a Business
How did you get into web design/development?
I’ve been interested in tech since I was in primary school, which was also the first time I handled a computer. I belong to the generation when personal computers were just being introduced and so we didn’t really have one at home. I shared the computer with a few thousand other people as it was only available in the local community.
While I resisted studying a computer-related course while I was at uni (I had this insane belief that doing so would’ve meant working by myself without other people around), every work experience I had involved either troubleshooting or creating websites. Eventually, at the ripe old age of 34, I enrolled in free online classes to determine how interested I really was.
When I noticed that I would still be up at 2am because I was figuring out why my code wasn’t working or up really early the next day because I was too busy deciding which icon would be more appropriate for a particular website, I dropped all resistance and pretence and decided to just embrace my passion.
I launched my freelancing career just last month and it’s going pretty well so far.
Did you enroll in workshops, get mentors, join clubs, etc.?
I mentioned that I joined some free online classes to transition to this field. This was with CodeCademy and I started early last year. I then went over to the paid version but because I was in the middle of purchasing a house, moving twice and giving my high-needs toddler the positive attention he needs, I missed the deadline and didn’t get to finish that particular course.
So when things settled down, I contacted another online company called Skillcrush – started by women for women (although not only for women) who want to transition to tech. I applied for a scholarship, got accepted and have been mastering the field ever since.
What was it like to start your own brand/business?
Exhilarating and horrifying in equal measure. One moment, you’re high. You’re dead certain that everything will go well, you’ll earn so much money because, heck, you’re good so why wouldn’t you? The next moment, you’re certain this was a huge mistake. Why would anyone choose you when there are other more established companies around? You vacillate from one end to the other.
But eventually, you just grit your teeth, remind yourself what you really want and just do it. Nike really struck gold with that one!
What’s the most fun/rewarding part?
The most fun part for me is actually building the website. Trying to figure out why a snippet of code isn’t working or tweaking a functional piece of code to something that is also visually appealing – I find great joy in solving such problems.
What are some of the challenges and how did you manage these?
The challenges – finding the time to actually do the work. What with being a wife and a mother, it gets difficult. I really needed to track my time and be conscious of those activities that kept me busy but actually weren’t very productive (like Googling things to answer problems I didn’t even have yet).
What are some tips you’d like to share:
To individuals who want to build their own brand/start their own business?
Just do it!
Don’t wait for the perfect moment or the perfect website or the perfect whatever. Harv Eker said in The Secrets of the Millionaire Mind, “Rich people also understand that you can never know all the information beforehand. In another of our programs, Enlightened Warrior Training, we train people to access their inner power and succeed in spite of anything. In this course we teach a principle known as “Ready, fire, aim!” What do you mean? Get ready the best you can in as short a time as possible; take action; then correct along the way.”
On getting clients?
Market! Market! Market!
Most people get bogged down by the production or admin side of things. Where does the money lie? When people buy your product so that is where your focus should be.
On growing your business/brand?
I rely on word of mouth and social media, namely Pinterest. Did you know that 87% of Pinners have purchased a product because of Pinterest?
On what businesses should look for when hiring web designers or web developers?
Ooh, that’s a very important question and one I’m going to have to redirect. This article is a very good resource. As is this one. It says web designer but really, you can also apply it to web developers.
2. Jade Macrury Intl.
What services do you offer? Who are your main clients? Do you specialize in a specific niche?
You can see the services I offer at https://www.jademacrury.com/services/.
There is a special package for bloggers and B&B establishments because I know what it’s like to be a small business and how hard it is to start.
If you belong to either category and you just really want to have a WordPress.org site, then I can create a basic, three-page WordPress theme-based site for £150 (excluding domain and hosting, of course). This is a good few thousand pounds cheaper than my normal rate. You’ll also get 10% off any maintenance package that you choose, provided you purchase the package before your site goes live.
To avail of this promo, you need to send me an email through the contact form on my website or an email to firstname.lastname@example.org.
Can you share with us some pros and cons of hiring a web designer/developer for one-off projects vs. availing of maintenance/custom/creation packages?
The major advantage of signing up for the packages is that you get ongoing support, which is crucial in business.
If your website is designed to spread the word about your service or product and it crashes and your web designer / developer is long gone, you’ll have to find another designer and developer to fix it for you. Not only will this cost you precious time, it can also cost you a lot of money.
For example, if your website crashed because the last WordPress update has rewritten every customisation you had, or you accidentally erased a backup of your database or anything like that and you then hire me to fix it, my charge will be slightly higher than if I had created your website because I would’ve to start from the very beginning. I’d have to study your code and hope that that code is clean, elegant and responsive.
My packages are also designed to give you maximum value for money. I don’t charge per hour for the same reasons Chris Lema doesn’t charge per hour. I’m including his post here as it is very insightful. Of course, unlike Chris Lema, I AM a web designer and developer. Those are two major values I bring to the table.
In addition to those two though, I also offer business support. The more comprehensive the package you select, the more intensive the support is. For example, if you’re wanting to elevate your business, you need more than just a website online. You need one that actually does what you want it to do (maybe exponentially increase your sales?).
And that is why a long-term package is better value for money. We’ll discuss what it is you actually want to achieve and work out a plan on how your website can help you get to your goal in the quickest possible time. And then I help you get there.
Can you share with us one of your favorite projects?
Showbiz answer but I love them all. hah
3. Other Projects: Aside from Jade Macrury Intl., what else are you working on?
Because I love being busy, I actually also started a blog. It’s one I’m writing with my husband and all about helping people create domestic bliss.
By domestic bliss, we don’t just mean marital bliss but bliss at home. So it doesn’t matter if you’re single, in a de facto relationship or married. It’s possible to create domestic bliss as long as you know how. You can check it out at www.kevinandjade.live or https://www.pinterest.co.uk/KevinAndJadeMacRury/.
By the way, we are currently accepting feature posts, guest posts and tips on creating domestic bliss, self-love, self-care, financial freedom and debt reduction. So if you or any of your subscribers would like to contribute, just drop us a line at email@example.com.
4. How can clients reach you?
Pinterest @ KevinAndJadeLive/